Are you using Sage CRM as your sales and marketing automation solution?

​At Front Line Systems we encourage our clients to use Sage CRM as their sales and marketing automation solution. While researching marketing trends we came across an article outlining several B2B marketing trends in 2017. Let’s take a brief look at each trend below.

Online Content and Social Media Marketing – The article highlights that 80% of the 50 fastest-growing B2B companies in the US have their own blogs or similar types of online publications where they can feature a steady stream of content. Is your business supplying a steady stream of content to your clients and prospects? Which tools are you using to ensure that you are sharing content on a regular basis? Do you know that Sage CRM gives you the capability to extend conversations and collaborate with your prospects and customers across multiple social media channels (LinkedIn, Facebook and Twitter). Here are some interesting content marketing statistics you can review as you continue to fine-tune your content marketing strategy.

Personalized Content – According to the article, the preference for personalized content was a key finding in the “2016 B2B Buyer’s Survey”. Are you targeting your content to different decision-makers at your customer’s / prospects businesses? With Sage CRM you can send out targeted campaigns to your customers and prospects. You can also use drip marketing capabilities with Sage CRM marketing automation to communicate with your clients and prospects, review email metrics and revise your campaign as needed from within CRM. View some personalization statistics here.

Video Marketing –  The article highlighted a recent study which states that nearly 85% of marketers have earned positive ROI from their video marketing efforts. Are you leveraging video marketing at your business? Do you have a YouTube or Vimeo account? How often are you promoting videos online? By using services like Fiverr.com, screen sharing software, and video editing software you can quickly and cost-effectively create professional looking videos. Check out these visual content marketing statistics.

Marketing Automation – Surprisingly only 2% of businesses reported using all of the features of marketing automation to maximize their results (according to a recent report on marketing automation). What marketing tools are you using to manage your marketing activities? If you are actively going after new leads and have a web-presence, marketing automation can help you easily connect and stay connected with your prospects. Find out how you can use Sage CRM, to automate a lot of your social media and email marketing activities.Contact Front Line Systems to get started. Here are some resources on marketing automation.

Mobile Marketing – Is your website mobile friendly? The number of people who are using their phones and tablets to access the web on a regular basis is consistently growing. The folks at Google are saying, “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.” Here’s a quick way to find out if your website is mobile friendly – https://search.google.com/search-console/mobile-friendly

​Are you using any of these marketing strategies? Which one is giving you the greatest ROI? Are you currently using Sage CRM as a marketing automation tool?

​​To discuss how you can use marketing automation or Sage CRM software to get the most ROI on your marketing activities, please contact Front Line Systems at 540-785-0268.